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Brand Activism

I marchi possano diventare protagonisti del cambiamento sociale, prendendo posizione su temi cruciali. Non si tratta solo di vendere, ma di fare la differenza nel mondo.
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Brand Activism
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Philip Kotler e Christian Sarkar

Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at Kellogg School of Management and a leading marketing expert. He has authored over 57 books and consulted for major companies like IBM and General Electric.

Christian Sarkar is an author and consultant, known for co-authoring Brand Activism: From Purpose to Action with Philip Kotler. He has worked across various industries and co-founded the $300 House Project to promote affordable housing innovation. He specializes in brand activism and marketing strategies.



(Source: www.amazon.it)

Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at Kellogg School of Management and a leading marketing expert. He has authored over 57 books and consulted for major companies like IBM and General Electric.

Christian Sarkar is an author and consultant, known for co-authoring Brand Activism: From Purpose to Action with Philip Kotler. He has worked across various industries and co-founded the $300 House Project to promote affordable housing innovation. He specializes in brand activism and marketing strategies.



(Source: www.amazon.it)