David A. Aaker, Erich Joachimsthaler
David Aaker is Vice Chair of Prophet and Professor Emeritus at UC Berkeley’s Haas School of Business. A leading branding expert, he has written 18 books and over 100 articles on brand strategy, including Building Strong Brands. Aaker shares insights on his blog, Aaker on Brands.
Erich Joachimsthaler, Ph.D., is a branding and marketing expert, founder of VIVALDI, and author of The Interaction Field, which focuses on creating value for all stakeholders. He is a sought-after keynote speaker and is often featured in major media outlets.
(Source: www.amazon.it - erichjoachimsthaler.com)
David Aaker is Vice Chair of Prophet and Professor Emeritus at UC Berkeley’s Haas School of Business. A leading branding expert, he has written 18 books and over 100 articles on brand strategy, including Building Strong Brands. Aaker shares insights on his blog, Aaker on Brands.
Erich Joachimsthaler, Ph.D., is a branding and marketing expert, founder of VIVALDI, and author of The Interaction Field, which focuses on creating value for all stakeholders. He is a sought-after keynote speaker and is often featured in major media outlets.
(Source: www.amazon.it - erichjoachimsthaler.com)
