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Brand Management

Quando la conoscenza accademica incontra la strategia e guida la gestione del brand.
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Brand Management
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Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre

Tilde Heding is a Teaching Associate Professor at Copenhagen Business School, specializing in brand management. With over 20 years of experience, she combines her academic insights with consulting work, emphasizing the evolving and multifaceted nature of branding.

Mogens Bjerre, Teaching Professor at Copenhagen Business School, is an expert in branding and sales management with a background as a CMO. His research and publications focus on customer experience and strategic branding.

(Source: www.cbs.dk)

Tilde Heding is a Teaching Associate Professor at Copenhagen Business School, specializing in brand management. With over 20 years of experience, she combines her academic insights with consulting work, emphasizing the evolving and multifaceted nature of branding.

Mogens Bjerre, Teaching Professor at Copenhagen Business School, is an expert in branding and sales management with a background as a CMO. His research and publications focus on customer experience and strategic branding.

(Source: www.cbs.dk)

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