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Brand Relevance

Per emergere in un mercato sovraffollato, un brand deve essere più che visibile: deve essere rilevante.
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Brand Relevance
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David A. Aaker

David Aaker is Vice Chair of Prophet and Professor Emeritus of Marketing Strategy at UC Berkeley’s Haas School of Business. Renowned as a leading branding expert, he has authored 18 influential books and over 100 articles on brand strategy, including “Building Strong Brands” and “Brand Relevance”. Aaker’s extensive career is marked by multiple awards, global consultancy, and regular insights shared on his blog, “Aaker on Brands”.



(Source: www.amazon.it)

David Aaker is Vice Chair of Prophet and Professor Emeritus of Marketing Strategy at UC Berkeley’s Haas School of Business. Renowned as a leading branding expert, he has authored 18 influential books and over 100 articles on brand strategy, including “Building Strong Brands” and “Brand Relevance”. Aaker’s extensive career is marked by multiple awards, global consultancy, and regular insights shared on his blog, “Aaker on Brands”.



(Source: www.amazon.it)