ritorna ai libri

Brand Thinking and Other Noble Pursuits

Esplorare il potere del branding attraverso interviste con designer di spicco, rivelando come simboli e codici modellano il nostro comportamento.
Acquista
Brand Thinking and Other Noble Pursuits
Acquista

Debbie Millman

Debbie Millman is a renowned designer, illustrator, and educator recognized as one of the most creative people in business by *Fast Company*. As the host of the award-winning podcast *Design Matters*, she has interviewed over 500 industry leaders. Millman co-owns PrintMag.com and helped establish the first graduate program in branding at the School of Visual Arts in New York City, while also serving as President of Sterling Brands, shaping major identities for clients like Burger King and Hershey’s.



(Source: debbiemillman.com)

Debbie Millman is a renowned designer, illustrator, and educator recognized as one of the most creative people in business by *Fast Company*. As the host of the award-winning podcast *Design Matters*, she has interviewed over 500 industry leaders. Millman co-owns PrintMag.com and helped establish the first graduate program in branding at the School of Visual Arts in New York City, while also serving as President of Sterling Brands, shaping major identities for clients like Burger King and Hershey’s.



(Source: debbiemillman.com)

Libri Correlati Vedi tutti right arrow right arrow

Brand 111.
Elio Carmi

Brand 111.

Cos'è davvero una marca? 111 domande e risposte per esplorare il branding come fenomeno culturale, sociale ed economico.
The Brand Flip
Marty Neumeier

The Brand Flip

Come trasformare il marchio in un “movimento” orientato alla soddisfazione dei consumatori.
Positioning: The Battle for Your Mind
Jack Trout, Al Ries

Positioning: The Battle for Your Mind

Una strategia per creare un'identità di marca unica nella mente dei consumatori, evidenziando i punti di forza e affrontando i punti deboli della concorrenza.
Identity Designed
David Airey

Identity Designed

Una guida essenziale alla progettazione dell'identità di un marchio, che illustra le migliori pratiche e i progetti più importanti, essenziale sia per i designer che per gli imprenditori.