Building a Story brand

Il libro affronta il tema di come semplificare il messaggio del brand, trasformandolo in una storia che coinvolge il pubblico.
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Donald Miller

Donald Miller, CEO of StoryBrand and Business Made Simple, is a best-selling author of books including How to Grow Your Small Business, Marketing Made Simple, and Building a StoryBrand. He has advised thousands of companies, including top brands like TOMS Shoes, TREK Bicycles, and Tempur Sealy, helping them clarify their messaging to drive growth. Today, businesses worldwide apply the StoryBrand Framework to improve their websites, elevator pitches, and marketing materials.



(Source: https://storybrand.com/building-a-storybrand-book/)

Donald Miller, CEO of StoryBrand and Business Made Simple, is a best-selling author of books including How to Grow Your Small Business, Marketing Made Simple, and Building a StoryBrand. He has advised thousands of companies, including top brands like TOMS Shoes, TREK Bicycles, and Tempur Sealy, helping them clarify their messaging to drive growth. Today, businesses worldwide apply the StoryBrand Framework to improve their websites, elevator pitches, and marketing materials.



(Source: https://storybrand.com/building-a-storybrand-book/)