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Building Distinctive Brand Assets

Building Distinctive Brand Assets capture the processes involved in brand asset creation, implementation and ongoing management.
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Building Distinctive Brand Assets
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Better Brand Health
Jenni Romaniuk

Better Brand Health

This book brings together that R&D with Jenni and the Ehrenberg-Bass Institutes background in How Brands Grow to help brand managers and researchers design an evidence based, useful brand health tracking research instrument and help them get the most out of the information to inform their recommendations and implications.
How Brands Grow, Part 2
Jenni Romaniuk, Byron Sharp

How Brands Grow, Part 2

The book is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.