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Contagious

Perché alcune idee diventano virali mentre altre svaniscono? Scopri la scienza che spinge le persone a parlare, condividere e acquistare.
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Contagious
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Jonah Berger

Jonah Berger is a behavioral science expert and bestselling author known for books like *Contagious*, *Invisible Influence*, *Magic Words*, and *The Catalyst*, which explore how language and ideas drive influence and change. He has consulted for major companies like Apple and Google and has received multiple awards for his research and teaching. Berger holds a BA and PhD from Stanford University.



(Source: jonahberger.com)

Jonah Berger is a behavioral science expert and bestselling author known for books like *Contagious*, *Invisible Influence*, *Magic Words*, and *The Catalyst*, which explore how language and ideas drive influence and change. He has consulted for major companies like Apple and Google and has received multiple awards for his research and teaching. Berger holds a BA and PhD from Stanford University.



(Source: jonahberger.com)

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