Cultural Strategy

Connettere il brand alla cultura è la strada per un marketing autentico: crea strategie che parlano al cuore delle persone e si radicano nella loro identità.
Acquista

Douglas Holt, Douglas Cameron

Douglas Holt, former Harvard and Oxford marketing professor, pioneered cultural branding and founded The Cultural Strategy Group, advising global companies and NGOs. Widely published and with a new book on tech innovation forthcoming, Holt is a leading voice in cultural strategy and branding.

Douglas Cameron is Co-Founder and Chief Strategy Officer at Amalgamated, an innovative ad agency known for multi-platform campaigns for brands like Ben & Jerry's, Coca-Cola, and FOX Sports. Originally a bagpiper, he entered advertising at David Ogilvy's encouragement and graduated with honors from Dartmouth College.



(Source: www.amazon.com - www.barnesandnoble.com)

Douglas Holt, former Harvard and Oxford marketing professor, pioneered cultural branding and founded The Cultural Strategy Group, advising global companies and NGOs. Widely published and with a new book on tech innovation forthcoming, Holt is a leading voice in cultural strategy and branding.

Douglas Cameron is Co-Founder and Chief Strategy Officer at Amalgamated, an innovative ad agency known for multi-platform campaigns for brands like Ben & Jerry's, Coca-Cola, and FOX Sports. Originally a bagpiper, he entered advertising at David Ogilvy's encouragement and graduated with honors from Dartmouth College.



(Source: www.amazon.com - www.barnesandnoble.com)