Phil Barden is a seasoned marketer with over 25 years of experience in senior international roles at major companies like Unilever, Diageo, and T-Mobile. Passionate about decision science, he transitioned from his position as an international brand director to focus on this field, becoming one of the few experts who blend practical marketing insights with deep knowledge of decision science. In his work, he bridges the gap between marketing and decision science, sharing his expertise through presentations and industry events.



(Source: decoded-book.com)