Alina Wheeler, Rob Meyerson
Alina Wheeler is a branding expert who engages organizations in a dynamic process to build their brands and enhance customer experiences across all touchpoints. Her book, “Designing Brand Identity”, now in its fifth edition, outlines a five-phase methodology for branding and serves as a global resource for creating sustainable brands, published in seven languages.
Rob Meyerson is the founder of Heirloom, a brand strategy firm, and the host of the podcast “How Brands Are Built”. Previously, he held branding roles at HP, Interbrand, and FutureBrand, working with clients like Adobe, Disney, and Intel. His expertise has been featured in publications such as “Entrepreneur” and “TechCrunch”, and he lives in Pacifica, California, with his family.
(Source: www.amazon.it)
Alina Wheeler is a branding expert who engages organizations in a dynamic process to build their brands and enhance customer experiences across all touchpoints. Her book, “Designing Brand Identity”, now in its fifth edition, outlines a five-phase methodology for branding and serves as a global resource for creating sustainable brands, published in seven languages.
Rob Meyerson is the founder of Heirloom, a brand strategy firm, and the host of the podcast “How Brands Are Built”. Previously, he held branding roles at HP, Interbrand, and FutureBrand, working with clients like Adobe, Disney, and Intel. His expertise has been featured in publications such as “Entrepreneur” and “TechCrunch”, and he lives in Pacifica, California, with his family.
(Source: www.amazon.it)