Alexandra Watkins, founder of naming firm Eat My Words, is a recognized expert in creating memorable brand names. Frequently quoted in publications like The Wall Street Journal and Inc., she is a sought-after speaker at MBA programs, including Stanford and San Francisco State. Her passion for naming began when Gap hired her for its body care line, leading to a successful career after impressing branding firm Landor. Over the years, she has generated thousands of names for various products, including snacks and software, while also having a background as an advertising copywriter at Ogilvy and Mather, where she helped launch Microsoft Windows.



(Source: www.amazon.it)