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How Brands Grow

Intuizioni innovative che portano alla crescita del marchio e sfidano la saggezza convenzionale del marketingi.
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How Brands Grow
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Byron Sharp

Professor Byron Sharp is a leading figure in marketing science, serving as the Director of the Ehrenberg-Bass Institute, the largest center for marketing research globally. His acclaimed book, *How Brands Grow: What Marketers Don’t Know*, was recognized as one of the most influential marketing books of the past decade and voted marketing book of the year by AdAge readers. He also co-authored the follow-up, *How Brands Grow Part 2*, and authored the textbook *Marketing: Theory, Evidence, Practice*, reflecting contemporary marketing knowledge and evidence-based practices.



(Source: marketingscience.info)

Professor Byron Sharp is a leading figure in marketing science, serving as the Director of the Ehrenberg-Bass Institute, the largest center for marketing research globally. His acclaimed book, *How Brands Grow: What Marketers Don’t Know*, was recognized as one of the most influential marketing books of the past decade and voted marketing book of the year by AdAge readers. He also co-authored the follow-up, *How Brands Grow Part 2*, and authored the textbook *Marketing: Theory, Evidence, Practice*, reflecting contemporary marketing knowledge and evidence-based practices.



(Source: marketingscience.info)

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