How Brands Grow, Part 2

This book brings together that R&D with Jenni and the Ehrenberg-Bass Institutes background in How Brands Grow to help brand managers and researchers design an evidence based, useful brand health tracking research instrument and help them get the most out of the information to inform their recommendations and implications.

Building Distinctive Brand Assets capture the processes involved in brand asset creation, implementation and ongoing management.

Intuizioni innovative che portano alla crescita del marchio e sfidano la saggezza convenzionale del marketingi.