Philip Kotler, Kevin Keller, Fabio Ancarani, Alexander Chernev, Michele Costabile
Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at Kellogg School of Management and a leading marketing expert. He has authored over 57 books and consulted for major companies like IBM and General Electric.
Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business, Dartmouth College. A highly cited scholar, he has authored over 120 papers and is renowned for his textbook, *Strategic Brand Management*, which is considered a leading resource in branding worldwide.
Fabio Ancarani is a Full Professor of Marketing at Alma Mater Studiorum - University of Bologna, specializing in marketing management and consumer behavior. He is also Associate Dean for Executive Education at Bologna Business School and has published extensively in leading international journals.
Michele Costabile teaches Marketing Management at Luiss University and founded Luiss X.ITE, a research center on market technologies. He has extensive experience in academia and consultancy and currently serves as president of Banca Widiba.
(Source: www.amazon.com - www.tuck.dartmouth.edu - fabioancarani.com - luiss.it)
Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at Kellogg School of Management and a leading marketing expert. He has authored over 57 books and consulted for major companies like IBM and General Electric.
Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business, Dartmouth College. A highly cited scholar, he has authored over 120 papers and is renowned for his textbook, *Strategic Brand Management*, which is considered a leading resource in branding worldwide.
Fabio Ancarani is a Full Professor of Marketing at Alma Mater Studiorum - University of Bologna, specializing in marketing management and consumer behavior. He is also Associate Dean for Executive Education at Bologna Business School and has published extensively in leading international journals.
Michele Costabile teaches Marketing Management at Luiss University and founded Luiss X.ITE, a research center on market technologies. He has extensive experience in academia and consultancy and currently serves as president of Banca Widiba.
(Source: www.amazon.com - www.tuck.dartmouth.edu - fabioancarani.com - luiss.it)
