Philip Kotler
Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at Kellogg School of Management and a leading marketing expert. He has authored over 57 books and consulted for major companies like IBM and General Electric. Widely regarded as the "father of modern marketing," Kotler has shaped marketing education and practice for over five decades. He holds advanced degrees in economics from the University of Chicago and M.I.T. and has published over 150 articles and 90 books, influencing fields such as strategic marketing, social marketing, and e-marketing.
(Source: www.amazon.it)
Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at Kellogg School of Management and a leading marketing expert. He has authored over 57 books and consulted for major companies like IBM and General Electric. Widely regarded as the "father of modern marketing," Kotler has shaped marketing education and practice for over five decades. He holds advanced degrees in economics from the University of Chicago and M.I.T. and has published over 150 articles and 90 books, influencing fields such as strategic marketing, social marketing, and e-marketing.
(Source: www.amazon.it)
