Neurobranding expert and brand strategist, I am a university lecturer and the founder of various programs at IUSVE, including Web Marketing & Digital Communication and Advertising & Marketing. Since 2007, I have taught Semiotics and, more recently, Neuromarketing, while directing the Communication Department from 2011 to 2019. I established Italy's first master's program in Web Marketing in 2013 and launched Neuromarketing Italia in 2021, the country's first portal dedicated to neuromarketing. Additionally, I have authored several best-selling books and currently serve as the director of the Neuromarketing series for Hoepli.



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