Philip Kotler, Gary Armstrong, Fabio Ancarani, Michele Costabile
Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at Kellogg School of Management and a leading marketing expert. He has authored over 57 books and consulted for major companies like IBM and General Electric.
Gary Armstrong is the Crist W. Blackwell Distinguished Professor of Undergraduate Education at the Kenan-Flagler Business School, University of North Carolina at Chapel Hill. He holds a Ph.D. in marketing from Northwestern University and is recognized for his contributions to marketing research and his excellence in teaching.
Fabio Ancarani is a Full Professor of Marketing at Alma Mater Studiorum - University of Bologna, specializing in marketing management and consumer behavior. He is also Associate Dean for Executive Education at Bologna Business School and has published extensively in leading international journals.
Michele Costabile teaches Marketing Management at Luiss University and founded Luiss X.ITE, a research center on market technologies. He has extensive experience in academia and consultancy and currently serves as president of Banca Widiba.
(Source: www.amazon.com - peachpit.com - fabioancarani.com - luiss.it)
Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at Kellogg School of Management and a leading marketing expert. He has authored over 57 books and consulted for major companies like IBM and General Electric.
Gary Armstrong is the Crist W. Blackwell Distinguished Professor of Undergraduate Education at the Kenan-Flagler Business School, University of North Carolina at Chapel Hill. He holds a Ph.D. in marketing from Northwestern University and is recognized for his contributions to marketing research and his excellence in teaching.
Fabio Ancarani is a Full Professor of Marketing at Alma Mater Studiorum - University of Bologna, specializing in marketing management and consumer behavior. He is also Associate Dean for Executive Education at Bologna Business School and has published extensively in leading international journals.
Michele Costabile teaches Marketing Management at Luiss University and founded Luiss X.ITE, a research center on market technologies. He has extensive experience in academia and consultancy and currently serves as president of Banca Widiba.
(Source: www.amazon.com - peachpit.com - fabioancarani.com - luiss.it)
