Laura Ries is a prominent branding and marketing strategist, co-founder of the consulting firm Ries & Ries, and bestselling author. Alongside her father Al, she has consulted globally on brand strategy and frequently appears as a marketing analyst on major news networks, contributing to the discourse on effective brand building.

Al Ries is a renowned branding strategist and bestselling author, best known for coining the concept of Positioning in marketing. Since founding the consulting firm Ries & Ries with his daughter Laura, he has advised Fortune 500 companies and authored five influential books that have shaped modern marketing principles.



(Source: www.amazon.com)