ritorna ai libri

The Brand Flip

Come trasformare il marchio in un “movimento” orientato alla soddisfazione dei consumatori.
Acquista
The Brand Flip
Acquista

Marty Neumeier

Marty Neumeier is a renowned brand strategist, author, and Director of CEO Branding at Liquid Agency, where he consults with top executives from leading companies. He began his career as a graphic designer and copywriter in the 1970s, later helping iconic brands like Apple and Google shape their identities. A thought leader in design thinking and innovation, he has authored several influential books on branding and business strategy.



(Source: www.martyneumeier.com)

Marty Neumeier is a renowned brand strategist, author, and Director of CEO Branding at Liquid Agency, where he consults with top executives from leading companies. He began his career as a graphic designer and copywriter in the 1970s, later helping iconic brands like Apple and Google shape their identities. A thought leader in design thinking and innovation, he has authored several influential books on branding and business strategy.



(Source: www.martyneumeier.com)

Libri Correlati Vedi tutti right arrow right arrow

Zag
Marty Neumeier

Zag

Quando tutti vanno a zig zag, bisogna fare solo “zag”. Scopri come la differenziazione radicale sia la chiave per costruire un brand che guida invece di seguire.
Lifestyle brand
Stefania Saviolo, Antonio Marazza

Lifestyle brand

Esplora come i "Lifestyle Brand" creano valore emotivo e ispirano i consumatori. Ricco di esempi pratici di marchi iconici, come Apple e Patagonia.
Brand Relevance
David A. Aaker

Brand Relevance

Per emergere in un mercato sovraffollato, un brand deve essere più che visibile: deve essere rilevante.
The Brand Gap
Marty Neumeier

The Brand Gap

Colmare il divario tra ciò che una marca è e ciò che il pubblico percepisce. The Brand Gap guida nella costruzione di un brand forte e autentico.