Fred Reichheld is a Bain Fellow and the founder of Bain & Company’s Loyalty Practice, specializing in enhancing customer and employee loyalty for improved business outcomes. He developed the Net Promoter® system, which connects loyalty to profitability. His bestselling books include The Loyalty Effect, Loyalty Rules!, and The Ultimate Question, each addressing the importance of retention. In his latest work, The Ultimate Question 2.0, he explores how organizations leverage the Net Promoter System (NPS) to achieve remarkable results in a customer-driven landscape.



(Source: www.amazon.com)