Dominik Imseng is a creative consultant, keynote speaker, and author based in Zurich. His works include “The One-Armed Judo Champion” (on problem-solving with ideas), “Chief Behavioral Officer” (applying behavioral economics in business), and “Ugly Is Only Skin-Deep” (about the groundbreaking VW Beetle campaign). He has also published essay collections on advertising and journalism, contributed to a book on the Swiss STOP AIDS campaign, and is currently writing about 1980s synthpop. His journalism, primarily featured in “NZZ am Sonntag”, covers social and cultural topics.



(Source: dominikimseng.com)